Ayush Bisht — SEO Executive

My SEO Experience at Digital Arka – Introduction

My name is Ayush Bisht, and I currently work as an SEO Executive at Digital Arka. I joined the company on 22nd August 2025, and at that time my SEO knowledge was quite limited — I only had around six months of hands-on experience, mostly in basic on-page SEO. Since then, my understanding of SEO has grown a lot, and I now have close to two years of overall SEO exposure.

This is not a generic “what is SEO” article. It is a personal account of what I actually do every day at Digital Arka, the skills I have built, the real problems I have faced while working on live client websites, and what I have learned from solving them.

My Role in SEO at Digital Arka

At Digital Arka, I work as an SEO Executive, and my responsibilities are spread across on-page SEO, off-page SEO, and technical SEO. In simple words, my job is to make sure that a website is easy for Google to crawl and index, easy for users to understand, and structured in a way that helps it perform well in search results. I don’t just stick to one part of SEO — I handle on-page elements, keep an eye on the technical health of the website, and also work on off-page and local SEO tasks depending on the project. The area I personally enjoy the most is technical SEO along with content analysis, since it involves digging into the actual reasons behind a page’s performance rather than just making surface-level changes.

The SEO Tasks I Work On

My day-to-day SEO work covers a mix of on-page, technical, and analytical tasks. Some of the main things I handle regularly are:

• Keyword research to find relevant terms for a page or client
• Competitor analysis to understand what top-ranking pages are doing differently
• Blog and content optimization for target keywords
• Meta description writing and optimization
• H1, H2, H3 heading optimization
• Internal linking between related pages
• Identifying and fixing technical SEO errors
• Monitoring website performance using Google Search Console
• Analyzing user behaviour using GA4
• Local SEO and Google Business Profile (GMB) optimization

I use Google Search Console regularly to check how much traffic a website is getting and what errors are showing up, since this helps me catch problems early instead of finding out about them too late. Along with this, I use GA4 to see which cities my users are coming from and how long they are staying on the website, which gives me a better idea of engagement beyond just raw traffic numbers.

SEO Problems I Faced and How I Solved Them

Working on live websites means you don’t just read about SEO problems — you actually run into them. Here are some of the real issues I have faced.

1. Ranking Not Improving

Problem: One of the toughest problems I have faced in my SEO career so far is when a keyword simply refuses to rank, no matter what basic optimization I do.

How I Analysed It: Instead of guessing, I went back to the basics — checking whether the content actually matched what the user was searching for, whether the on-page elements were properly optimized, and whether there were any technical issues holding the page back.

What I Changed: I focused less on repeating the target keyword everywhere and more on improving the overall quality and relevance of the content, along with fixing on-page gaps like headings and internal linking.

What I Learned: Ranking issues are rarely caused by just one thing. You need to look at a page from a search intent angle, an on-page angle, and a technical angle together, not separately.

2. Page Not Getting Indexed

Problem: I have also come across situations where a page was simply not showing up in Google’s index at all.

How I Analysed It: I checked the page in Google Search Console to understand why it wasn’t indexed, and reviewed the basic technical factors that could be blocking indexing.

What I Changed: I worked on fixing the underlying issue and then requested indexing again through Search Console, while keeping an eye on whether the fix actually worked.

What I Learned: Indexing issues can’t be ignored or left for later, because if a page isn’t indexed, none of your on-page optimization matters — Google can’t rank a page it hasn’t even added to its index.

3. Technical SEO Issues on a Website

Problem: Another real challenge I faced was discovering technical SEO issues on a website that were affecting its overall health.

How I Analysed It: I reviewed the site structure and used Google Search Console to identify what kind of errors were being flagged.

What I Changed: I worked on resolving these technical issues step by step instead of trying to fix everything at once, so I could clearly track what change fixed what problem.

What I Learned: Technical SEO issues can quietly hurt a website’s performance even if the content and on-page work is good. You have to check the technical side regularly, not just once.

A Real SEO Challenge From My Experience

One of the situations that taught me the most was dealing with a keyword that simply wasn’t ranking despite having what I thought was decent on-page optimization.

Situation: A page had reasonable content and basic on-page SEO in place, but the target keyword was still not moving up in rankings.

Problem: The page was not performing the way it should have, given the effort that had gone into it.

Investigation: I went through the page again with a fresh eye — checking search intent, heading structure, internal linking, and whether the content was actually answering the user’s query, rather than just including the keyword.

SEO Changes/Actions: I refined the content to better match search intent, improved the heading structure, and strengthened internal linking to and from the page.

Outcome: I don’t have an exact ranking figure to share for this specific case, so I’m not going to put a number here that I can’t confirm. What I can say is that this exercise made my later on-page work far more intent-focused.

Key Learning: SEO is not about doing one-time optimization and forgetting about it. It is about going back, reviewing, and improving based on what the data and the page’s actual performance are telling you.

Tools I Use in My SEO Work

I primarily rely on Google Search Console and GA4 in my daily SEO work.

• Google Search Console — I use this to check how a website is performing in search: how much traffic it’s getting, which queries are bringing in clicks, and what errors or issues Google is flagging on the site.
• GA4 — I use this mainly to understand user behaviour, such as which cities my visitors are coming from and how long they are staying on the website, which helps me judge engagement beyond raw traffic numbers.
• Semrush, Moz and Ahrefs — I have learned that the real value of these tools isn’t just in looking at the numbers they show, but in actually using that data for keyword research, competitor analysis, and SEO decisions.

What I Have Learned From Working in SEO

Working at Digital Arka on real, live projects has taught me things I couldn’t have learned just by reading about SEO. Some of my biggest takeaways are:

• SEO requires continuous analysis, not one-time fixes
• Understanding search intent matters far more than just matching keywords
• Content quality and technical SEO are closely connected — good content on a technically broken page still struggles
• Data-driven decision making matters more than assumptions
• Internal linking needs to be planned, not random
• SEO takes patience and consistency; results don’t show up overnight
• Testing and monitoring after every change is just as important as the change itself
• Diagnosing a problem properly — data, analysis, possible cause, solution, monitoring — is more valuable than jumping straight to a fix

How My SEO Skills Have Improved

When I joined Digital Arka, my SEO knowledge was mostly limited to basic on-page work — keyword placement, meta titles and descriptions, heading optimization, adding keywords into content, basic image alt text, basic internal linking, and basic content optimization. That was pretty much where my understanding stopped.

Over time, this has changed a lot. I have moved from just knowing keyword research to actually understanding the search intent behind those keywords. I have gone from occasionally looking at competitors to properly analysing their content structure, headings, and content gaps. On the technical side, I have learned about indexing, crawling, redirects, canonical tags, sitemaps, robots.txt, and broken links — areas I barely touched when I started.

I have also learned to use Google Search Console data — queries, clicks, impressions, CTR, and average position — to actually guide my decisions instead of just checking numbers for the sake of it. My approach to content has changed too; instead of just adding keywords, I now think about topic coverage, search intent, and content depth. Internal linking is no longer random for me — I think about which page should link to which, with what anchor text, and I try to avoid unnecessary or repeated links. I have also started paying attention to local SEO, including Google Business Profile optimization, wherever it’s relevant to a project.

My Experience at Digital Arka

Working at Digital Arka has given me the chance to work on a good mix of real projects rather than just theoretical exercises. I have worked on Google Business Profile optimization for businesses like Immunity, Advertise India, Naveen Tutorials, and Dali Event & Creations, and on website SEO for projects including Ring Money, Illusionist Tyson, The Skin Firm, Bharati Tours, Wellness Story, Royal Royce Detailing, Hindustan Ekta, Bash Uncle, Your Tech Legal, Urmi Group, Edmirai, Subzcanvas, Hirfa.shop, and Styl Fixx.

Getting exposure to this range of websites and business profiles has helped me understand that no two SEO projects are exactly the same — each one comes with its own content style, technical setup, and audience. This variety has pushed me to think more carefully instead of applying the same checklist blindly to every project. It has also improved my problem-solving approach, since working on live websites means every fix has a real, visible impact, which makes you more careful and more thorough with your analysis before making changes.

What I Want to Improve Next in SEO

Looking ahead, I want to go deeper into technical SEO and content analysis, since that’s the area I enjoy working in the most. I also want to get more hands-on with tools like Semrush and Ahrefs so that I can use their data more confidently for keyword research and competitor analysis, rather than just relying on the basics. Overall, my goal is to keep strengthening my data-driven decision-making so that the changes I make are backed by clear analysis rather than guesswork.

Frequently Asked Questions

Conclusion

Looking back at my journey so far at Digital Arka, I can clearly see how much I have grown — from having just basic on-page knowledge when I joined, to now being comfortable handling on-page, technical, and off-page SEO tasks on real client websites. SEO, in my experience, is not something you master once and then stop learning. Every project, every ranking issue, and every technical error has taught me something new, and I know there is still a lot more for me to learn as I continue working in this field.