Digital Arka

How Google’s February 2026 Update Decoupled Discovery from Search

The Great Divorce: How Google’s February 2026 Update Decoupled Discovery from Search

At exactly 09:00 PST on February 5, 2026, the digital publishing landscape underwent a philosophical realignment. Across the United States, major publishers watched their analytics with a sense of vertigo—community reports confirmed that high-volume feeds were in freefall, with many seeing traffic drops between 90% and 95% in a single morning. This was not a […]

5 Surprising Lessons from Google's December 2025 Core Update

5 Surprising Lessons from Google’s December 2025 Core Update

Around December 11, 2025, a familiar wave of panic swept through the SEO community. This time, it felt different. Community forums and Reddit’s r/SEO lit up with reports of GSC data lagging by 48 hours and traffic that was “cut in half the past two days,” while others saw sites that had been stable for […]