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360 Digital Marketing Service: 3 Pricing Tiers, Full Journey
A 360 digital marketing service should cover your customer’s entire journey, from the first time they discover your brand through to the moment they become a repeat customer who refers others, not just the acquisition channels that get someone to click once. DigitalArka publishes exactly what each 360 package covers across every stage, so you can evaluate genuine journey coverage before committing budget.
Every 360 digital marketing package is built around the full customer journey, awareness, consideration, conversion, and retention, with every channel and touchpoint mapped to a specific stage rather than run as generic, disconnected activity.
Why Businesses Choose DigitalArka for a 360 Digital Marketing Service
Businesses choose DigitalArka because we map every channel to a specific stage of the customer journey, ensuring nothing between first discovery and repeat purchase is left uncovered.
Full-journey mapping
Awareness, consideration, conversion, and retention each get a defined strategy, not just acquisition.
Every touchpoint coordinated
Social, search, paid, email, and on-site experience all working from the same customer journey map.
Retention built in, not an afterthought
Post-purchase email, loyalty content, and re-engagement campaigns included from the Growth tier upward.
Published, fixed pricing
No custom quotes required just to understand your investment.
No long-term lock-in contracts
Month-to-month engagement after the initial setup period.
360 Digital Marketing Packages & Pricing
Every 360 digital marketing package below maps directly to the customer journey stages it covers, with transparent deliverables and no long-term lock-in contract. Choose the tier matching how much of the journey you need covered.
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12,000 +
- Keyword optimize rank on Google
What Every 360 Digital Marketing Package Covers
Awareness Stage: Reach New Audiences
SEO content, social media presence, and early-funnel paid campaigns that introduce your brand to people who do not yet know they need you.
Consideration Stage: Build Trust & Credibility
Case studies, comparison content, retargeting campaigns, and email nurture sequences that move an interested prospect toward a decision.
Conversion Stage: Turn Interest Into Action
Landing page optimisation, checkout or enquiry flow improvements, and bottom-funnel paid campaigns built specifically to close the decision.
Retention Stage: Turn Customers Into Repeat Buyers
Post-purchase email sequences, loyalty content, and re-engagement campaigns that generate revenue from customers you have already acquired.
Advocacy Stage: Turn Customers Into Promoters
Review generation campaigns and referral programme design that turn satisfied customers into a genuine acquisition channel of their own.
Unified Journey Analytics
A single view of how a customer actually moves through every stage, showing you exactly where the journey strengthens and where it leaks.
Why Acquisition-Only Marketing Leaves Revenue on the Table
Most digital marketing spend concentrates entirely on acquisition, awareness and conversion, while retention and advocacy receive almost no structured investment. This is a genuinely expensive mistake, since acquiring a new customer costs significantly more than retaining an existing one, and a customer who becomes a genuine advocate brings in new business at close to zero additional acquisition cost.
Google’s guidance on building genuine, lasting audience relationships reflects a principle central to full-journey marketing – sustainable growth comes from relationships that compound over time, not a single conversion event, which is why every DigitalArka 360 package treats retention and advocacy as core deliverables, not optional add-ons bolted on after acquisition work is done.
How a 360 Digital Marketing Engagement Works
Week 1: Free Journey Audit & Proposal
We map your current customer journey end to end and identify exactly where it is strong and where it leaks, with a written proposal, no obligation.
Week 1-2: Onboarding & Journey Mapping
Goals and touchpoints defined together across every stage, from first discovery to repeat purchase.
Month 1: Foundational Work Across Stages
Acquisition campaigns, conversion optimisation, and retention infrastructure (email flows, CRM) set up simultaneously.
Month 2 onwards: Stage-by-Stage Optimisation
Each journey stage refined based on real conversion and retention data, not assumptions.
Ongoing: Reporting & Journey Review
Regular calls calibrated to your package tier, with quarterly full-journey performance review.
What You Get With Every 360 Digital Marketing Engagement
Written scope of work
Exact deliverables per journey stage documented before you commit.
Fixed monthly pricing
No surprise invoices or scope creep charges.
Full journey map
A documented view of every touchpoint from awareness through advocacy.
No lock-in contract
Month-to-month after initial setup, cancel anytime with notice.
Common Mistakes When Buying a 360 Digital Marketing Service
Across hundreds of client onboarding conversations, we consistently hear about the same avoidable mistakes made when buying “360” marketing services previously. Avoiding these five issues protects your investment.
Buying “360” that only covers acquisition
Confirm retention and advocacy stages are genuinely included, not just a marketing label on an acquisition-only package.
No post-purchase strategy
A journey that stops at the sale wastes the highest-margin revenue opportunity, repeat purchases from existing customers.
No unified journey view
Without a single map of how customers actually move through your funnel, you cannot identify where the real leaks are.
Generic email nurture with no segmentation
A single email sequence sent to every customer regardless of where they are in the journey underperforms segmented, stage-appropriate content.
No referral or advocacy programme
Businesses that never structure how satisfied customers refer others miss one of the lowest-cost acquisition channels available.
Industries We Serve
- E-commerce & D2C
- Healthcare & Clinics
- Real Estate
- Education & EdTech
- SaaS & Technology
- Hospitality & F&B
- Retail & Fashion
- Professional Services
How We Measure Return Across Your Full Customer Journey
Every 360 digital marketing engagement is reported against genuine full-journey outcomes, not acquisition metrics alone. We track customer lifetime value, repeat purchase rate, and referral-driven revenue alongside standard acquisition metrics, so you can see the compounding value your investment produces beyond the first sale.
Google’s guidance on sustainable value over one-time transactions reinforces why lifetime value matters more than first-purchase cost alone – a customer acquisition channel that looks expensive in isolation often becomes highly profitable once repeat purchase and referral value are properly accounted for, which is exactly the full-journey view our reporting is built to show.
How to Evaluate 360 Marketing Proposals Before You Buy
Comparing 360 marketing proposals is genuinely difficult when “360” means something different to every provider. Before signing any agreement, confirm these four things in writing.
Which journey stages are genuinely covered?
Confirm retention and advocacy are included with specific deliverables, not just acquisition dressed up with a bigger label.
Is there a documented journey map?
A genuine 360 service should be able to show you exactly which channel serves which stage.
Is post-purchase email or CRM automation included?
Confirm this is a real deliverable with defined flows, not a vague promise.
How is success measured across stages?
Confirm reporting covers lifetime value and repeat purchase rate, not just first-conversion cost per lead.
DigitalArka documents all four of these points in a written scope of work before any payment is made, so you are evaluating a genuinely full-journey proposal rather than an acquisition package with a 360 label attached.
What Our Clients Say
“We had been spending heavily on acquisition with almost no retention strategy, and our repeat purchase rate showed it. DigitalArka’s 360 package built proper post-purchase email flows and loyalty content. Repeat purchases now account for a significantly higher share of our monthly revenue.”
– Meera K., D2C Beauty Brand
“Our previous marketing only ever talked about new leads. DigitalArka mapped our entire customer journey and showed us exactly where we were losing people between enquiry and actual sale. Fixing that gap alone improved our conversion rate more than any new acquisition channel would have.”
– Sanjay R., Real Estate Developer
Growth Strategy
We believe that real growth begins with a solid foundation. Our Growth Strategy is built around understanding your business goals, analyzing your market, and creating a custom SEO roadmap that drives measurable results.
Frequently asked question
It means every stage of the customer journey, awareness, consideration, conversion, retention, and advocacy, is mapped and covered with specific deliverables, documented in your written scope of work rather than left as a vague label.
Retention is a core deliverable from the Growth tier upward, including post-purchase email flows, loyalty content, and re-engagement campaigns, not an optional add-on.
Yes. Our free journey audit maps your existing customer path end to end and identifies exactly where prospects or customers drop off before you commit to any package.
Yes. Referral programme design and review generation campaigns are included in the Enterprise tier, and available as an add-on at the Growth tier.
The complete digital marketing service focuses on covering every core channel (SEO, PPC, social, content, email) under one team. The 360 service focuses specifically on mapping every stage of the customer journey and ensuring each stage, especially retention and advocacy, receives dedicated strategy.
Yes. You can move up or down between packages at any monthly renewal point, with no penalty or lock-in fee for switching.
No. The monthly package price covers everything from onboarding through ongoing execution, with no hidden setup fees added later.
You do. All content, campaigns, and data generated during our engagement remain fully yours, with no restriction on continued use after cancellation.