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How We Grew Coodle.co’s Organic Visibility 85% and Won AI Overview Placement on Half Its Keywords
Coodle.co is a premium baby gear rental and resale marketplace based in Bengaluru, letting parents rent strollers, car seats, cribs, playpens, and highchairs instead of buying gear their child will outgrow in months. It is a genuinely narrow niche, one that depends almost entirely on being found at the exact moment a parent searches for it. When Coodle began working with DigitalArka, organic search was already showing early promise but remained a small, inconsistent channel. Over four months of consistent technical, content, and AI-visibility work, that changed substantially. This case study walks through what we did and exactly what happened to traffic, keyword visibility, and AI citation along the way.
| +85% | 55/102 | 167 | 100% |
| GSC clicks growth (May to August) | Keywords now in Google AI Overview | AI citations recorded in a single month | Backlink live rate (167 built in August) |
Client Snapshot
- Business: Coodle.co, a premium baby gear rental and pre-owned resale marketplace
- Location: Bengaluru, India, serving a primarily local rental customer base
- Core categories: Strollers (premium and economy), car seats, cribs and cradles, playpens, highchairs, and pre-owned sale items
- Engagement scope: Google Search Console and GA4 optimisation, keyword-targeted content and category pages, AEO/GEO (AI search visibility), Google Business Profile management, and multi-channel off-page link building
The Challenge
Coodle operates in a category that barely existed as a distinct search intent a few years ago, “baby stroller on rent” and “pre-owned car seat for sale” are precise, high-intent searches, but with genuinely limited search volume compared to a mainstream retail category. That combination, narrow volume and high intent, meant Coodle could not win with a broad, generic SEO approach. It needed deep, specific coverage across every rental and resale category, in a market where a single well-optimised competitor page could plausibly dominate an entire keyword.
At the start of this engagement, Coodle’s organic baseline sat at 628 clicks and 8.51K impressions over a 28-day period, with an average position of 6.9, respectable, but with clear room to grow, particularly given how much of the category’s early search volume was already shifting toward Google AI Overviews and AI assistants like ChatGPT, surfaces where Coodle had no established presence at all.
12,000 +
- Keyword optimize rank on Google
The Goal
The objective was threefold: grow organic clicks and impressions consistently rather than in short-lived spikes, build genuine depth across every rental and resale category so no single competitor could dominate the space, and establish Coodle as a cited, trusted source inside Google AI Overviews and AI assistant answers, the newest and fastest-growing discovery surface for exactly this kind of specific, intent-driven search.
Our Approach
Category & Content Depth
We built and expanded dedicated category pages for every core rental and sale segment, strollers, car seats, cribs, playpens, and highchairs, paired with a genuinely aggressive blog content strategy addressing the specific questions parents actually search before renting: safety checklists, buy-versus-rent comparisons, maintenance guides, and direct competitor comparisons.
AEO/GEO: Building for AI Citation, Not Just Rankings
From the earliest reporting period, we treated AI Overview and AI assistant visibility as a primary, trackable metric, not an afterthought. This meant structuring content with clear, directly quotable answers and consistent entity signals, the same qualities that win a numeric ranking also proved to be exactly what gets a page cited inside an AI-generated answer.
Google Business Profile & Local Signals
We actively managed Coodle’s Google Business Profile, monitoring direction requests, website clicks, and call volume, and adjusting listing details and calls-to-action as user behaviour shifted, notably moving toward WhatsApp and form enquiries over phone calls.
Consistent, Diversified Off-Page Link Building
Every reporting month included link building across multiple channels simultaneously, profile submissions, business listings, classified ads, guest posts, blog submissions, forum placements, and image submissions, rather than concentrating on a single tactic.
Timeline
- May-June 2026 (Baseline & early momentum) – Clicks grew from 628 to 884 (+40.8%) as initial content and technical work began compounding; 20+ keywords first reached AI Overview status.
- July 2026 (Category expansion) – New category and local-intent pages launched, including a dedicated “near me” page; form submissions grew 109.3% in a single month.
- August 2026 (Content-driven AI visibility surge) – A concentrated blog content push pushed AI Overview presence to 55 of 102 tracked keywords, with 167 backlinks built at a 100% live rate.
The Results
Comparing Coodle’s original 28-day baseline (628 clicks, 8.51K impressions) to the most recent reporting period (1.16K clicks, 20.2K impressions), organic clicks grew by roughly 85% and impressions by roughly 137% over the four-month engagement, with growth continuing period over period rather than plateauing.
Early baseline (May-June 2026): 1.77K clicks, 25K impressions, 7.1% CTR, average position 8, already well above typical category CTR benchmarks.
Standout Pages and the Blog Content Payoff
Individual page performance tells the story behind the aggregate numbers. The Baby Crib and Cradle rental page grew clicks by 344% in a single month, and a newly launched “Baby Gear Rental Near Me in Bangalore” page went from zero clicks to 40 in its first full reporting period, direct evidence that new, well-targeted local content converts into real traffic quickly in this category.
Top content, July 2026: Baby Crib & Cradle rental page up 344%, and the new “Baby Gear Rental Near Me” page going from zero to 40 clicks.
The August reporting period confirmed this pattern held at scale: of 47 blog-targeted keywords, 39 (83%) were already appearing in Google AI Overviews within weeks of publishing, the single largest driver behind the overall jump from 20-plus to 55 AI Overview keywords.
AI Visibility: From Nothing to a Genuine Channel
Coodle had no meaningful AI citation presence at the start of this engagement. By the most recent reporting period, Bing and Copilot alone recorded 167 AI citations in a single 30-day window, averaging two cited pages per citation event, alongside steady, growing referral traffic directly from ChatGPT appearing in Google Analytics as its own distinct channel.
AI citation activity, August 2026: 167 total citations recorded in a single reporting month, averaging 2 cited pages per citation event.
Traffic Growth Across the Board
Google Analytics active users grew 20.5% in the most recent period alone, continuing a consistent upward trend across the engagement, with organic search remaining the single largest acquisition channel throughout, and Instagram emerging as a genuine, fast-growing secondary channel following a viral content moment.
GA4 active users, August 2026: 2.3K active users, up 20.5% period over period, benchmarked against the Product Reviews & Price Comparisons peer set.
Conversion Signals, Not Just Traffic
Perhaps the most commercially meaningful single data point across the entire engagement: form submissions grew 109.3% in July alone, more than doubling in one month. For a rental business, a form submission is a direct enquiry, arguably the single clearest link between organic SEO investment and actual bookings.
Key Takeaways
- Niche categories reward depth over breadth – Coodle’s growth came from covering every rental and resale category thoroughly, not from chasing broad, generic baby-product keywords with lower purchase intent.
- Blog content is now an AI visibility engine, not just a traffic tactic – 83% of blog-targeted keywords reaching AI Overview status within weeks demonstrates that well-structured, specific content is the most direct lever for AI citation today.
- Consistency across channels compounds – growth held steady across four consecutive reporting periods, driven by parallel investment in content, technical SEO, local signals, and diversified off-page link building simultaneously.
Why This Matters Beyond Coodle
Coodle’s trajectory is a genuinely useful model for any niche e-commerce or rental business competing in a category with limited but highly specific search volume: build category depth deliberately, treat AI Overview and AI assistant citation as a primary, trackable metric from day one, and maintain consistent, diversified off-page activity rather than relying on any single tactic. This is the same methodology behind DigitalArka’s Ecommerce Website Development and SEO for Tools Website services.
What We Would Tell Another Niche Marketplace Starting From Here
The single clearest lesson from this engagement is that AI Overview visibility and traditional ranking are no longer separate goals requiring separate strategies. The same blog content built to genuinely answer a parent’s specific question, “is pre-owned baby gear safe for newborns,” “how do I choose the right premium stroller”, turned out to be exactly what both Google’s numeric ranking algorithm and its AI Overview system rewarded, often within weeks rather than the months traditional ranking improvement usually requires. For a business in a narrow, high-intent category like baby gear rental, this compressed timeline matters enormously: every month spent without AI visibility is a month competitors have the opportunity to establish it first.
The second lesson is around measurement discipline. Every reporting period in this engagement tracked not just aggregate clicks and impressions, but page-level and keyword-level detail, which page grew, which keyword newly entered an AI Overview, which category still lagged. That granularity is what let the strategy shift month to month, doubling down on blog content once its outsized AI Overview contribution became clear, rather than continuing to split effort evenly across tactics that were not equally effective.
What Our Clients Say
“We were running Meta Ads but weren’t getting enough quality leads from our campaigns. DigitalArka improved our audience targeting, ad creatives, and campaign structure, helping us generate more relevant enquiries while making better use of our ad budget.”
– Amit S., Business Owner
“Our Facebook and Instagram campaigns were getting clicks, but conversions were low. DigitalArka optimized our Meta Ads campaigns with better targeting, compelling creatives, and conversion-focused strategies. We now receive more qualified leads from our campaigns.”
– Priya R., Marketing Manager
Growth Strategy
We believe that real growth begins with a solid foundation. Our Growth Strategy is built around understanding your business goals, analyzing your market, and creating a custom SEO roadmap that drives measurable results.
Frequently asked question
The earliest tracked 28-day period showed 628 clicks and 8.51K impressions at an average position of 6.9, a reasonable starting point with clear room for growth, particularly in AI-driven search surfaces where Coodle had no presence at all.
Comparing the original baseline to the most recent reporting period, Google Search Console clicks grew approximately 85% (628 to 1,160) and impressions grew approximately 137% (8.51K to 20.2K).
81 of 102 tracked keywords (79.4%) now have first-page-equivalent visibility, combining 55 keywords featured in Google AI Overviews and 26 keywords ranking in the numeric top 10.
39 of 47 blog-targeted keywords (83%) reached Google AI Overview status within weeks of publishing, making blog content the single largest driver of Coodle's overall AI Overview keyword growth.
An AI citation is recorded when a platform like Bing Copilot or a similar AI assistant references a page as a source in its answer. Coodle recorded 167 such citations in a single month, meaning AI systems are actively recommending Coodle to parents researching baby gear rental, often before they ever run a traditional search.
This case study reports organic Search Console, GA4, Google Business Profile, and AI citation metrics specifically. Direct and organic social channels are reported separately and are called out where relevant, such as Instagram's growth as a secondary channel.
Each active month included diversified link building across profile submissions, business listings, classified ads, blog submissions, guest posts, forum placements, and image submissions, 167 links were built in August alone at a 100% confirmed-live rate.
Quickly in several documented cases: a new "Baby Gear Rental Near Me" page went from zero to 40 clicks in its first full reporting period, and the Baby Crib rental page grew clicks by 344% in a single month.
Traffic growth shows visibility; form submissions show genuine purchase or rental intent. A 109.3% increase in form submissions in a single month is a direct, commercially meaningful signal that the additional traffic was converting into real enquiries, not just page views.
Results depend on category competitiveness and content execution. Coodle's outcome reflects a deliberately AI-visibility-focused content strategy applied consistently over several months in a genuinely narrow, specific-intent category, not a guaranteed outcome for every business.